European Integration Archieves » Business in Europe
20 February – Chamber of Commerce and Industry of Romania, information workshop for the business environment: “Electronic communications and IT”.
10 April - Chamber of Commerce and Industry of Romania, information workshop for the business environment: “Small and Medium-sized Enterprises”.
May June 9 June – Iasi Prefecture
9 May – Caracal City Hall, information workshop for the business environment: “The impact of Romania’s EU integration on youth and business environment”
24 May - Magura Townhall, Buzau county, workshop for commercial agents: “Foodstuff marketing. Food safety”
, workshop: “Efficiency and competitiveness in textile and garments industry”
21 June – Cultural Centre “Ionel Perlea”, Ialomita, Slobozia
, SME workshop: “Problems of interest for industry, commerce and services sectors in the context of European integration” July
27 July – · 27 July, Chamber of Commerce and Industry of Romania, information seminar for the business environment: “Taxation”.
25 February, - Chamber of Commerce and Industry of Romania, information workshop for the business environment: “Competition and State Aid”.
11 April - Chamber of Commerce and Industry of Romania, information workshop for the business environment, organized by MEI: “Environment Protection”.
15 April, Chamber of Commerce of Salaj, Zalau – workshop for the business environment: “Free Circulation of Goods”.
25 May - Chamber of Commerce and Industry of Romania, information workshop for the business environment: “Food Safety”.
24-25 May, Baia Mare, workshop for the business environment.
3-4 June, Romexpo, Bucharest – participation in the SME Fair
22 June, “Mariott” Hotel, Bucharest, participation in the proceedings of the “Banii nostri (Our Money)” economic forum.
5 July - Chamber of Commerce and Industry of Romania, information workshop for the business environment: “Financial Services”
31 August - Chamber of Commerce and Industry of Romania, information workshop for the business environment: “Standardization”
22 September - Chamber of Commerce and Industry of Romania, information workshop for the business environment: “Structural Funds and the Cohesion Policy”
22-24 September, Bucharest, participation with own stand in the MODEXPO garments fair
23 September - Chamber of Commerce and Industry of Romania, round table with textile and garments manufacturers, at the MODEXPO garments fair.
2 November - Chamber of Commerce and Industry of Romania, information workshop for the business environment: “Transports”
3 November, ROMEXPO, Bucharest – round table, within the INDAGRA international fair: “Romanian agriculture in view of the EU accession”
7 December - Chamber of Commerce and Industry of Romania, information workshop for the business environment: “Energy”
The “Prepare to Face Competition” Campaign o Prepare for Romania `s EU Accession
At the end of 2004, after the European Commission Country Report and the conclusion of the accession negotiations, it became evident that the business environment was not ready for the changes for the changes that Romania`s integration in EU would bring, even if Romania had received the functional market economy status. According to the Eurochambers 2004 Report on the information level of Romanian companies with regard to the acquis communautaire, 4% of the companies considered they were completely informed, 52% partially informed, 32% considered they do not have any information, and 5% were not in the least concerned with this.
Identification of the information needs
In December 2004, MEI undertook a qualitative research (focus-groups) to identify the information needs of the SME managers, as they perceive them before conceiving the campaign. The focus-groups were attended by entrepreneurs in the productive and services sectors, from companies with 1-100 employees.
The results of the research revealed that the managers are interested in:
community and harmonized legislation, for each field of activity (ex. Print Book)
the directions of change implied by the integration process (including the implications of the negotiation results),
- the risks implied by the integration process for their business,
- the authorities responsible for the implementation of the SME development projects,
- potential EU partners (data bases, sources of information),
- case studies (cases of success/failure) from Romania and the EU,
- business/economic practices and models of good practice in EU (index, specialty yearbooks)
- financing opportunities through European funds.
The communication channels preferred by the entrepreneurs who participated in the focus-groups are the direct, targeted information – direct mail (by post or by e-mail) and the specialized magazines, yearbooks.
The entrepreneurs considered the usual media channels (radio, press, TV) inadequate for information, because most of those who run a business have a short time of exposure to their messages.
The campaign objective
Thus, the main objective of the campaign was to inform of the new regulations in the economic sphere, a result of the negotiations between the government of Romania and the European Commission, and of the implications of Romania`s integration in the EU, in order to support companies to cope with the competition pressure on the single market.
In order to successfully fulfil this objective, at the same time transmitting a unitary message to describe in a balanced way the risks and opportunities the entrepreneurs must anticipate before the UE integration, MEI concluded a partnership with the Chamber of Commerce and Industry of Romania and the Municipality of Bucharest. Other institutions with competences in the development of the SMEs were attracted in the information activity: ANIMMC (National Agency for Small and Medium Sized Enterprises and Cooperatives), CNIPMMR (National Council of the Small and Medium Sized Private Enterprises in Romania), AMCOR (Association of Management Consultants), IEM (Institute for World Economics), IER (European Institute of Romania), the Ministry of Economy and Commerce, economic research institutes and research departments, publications in the economic field, civil society: professional associations, employer unions, trade unions.
The campaign started in February 2005 and has several components: workshops/seminars in the fields of the acquis, meetings with producers in branches defined as prioritary for the business environment, participation in specialized fairs, issuing brochures on the acquis fields, a dedicated section on the business environment on the MEI web site.
Nine thematic workshops were organized in 2005: “Competition and State Aid”, “Environment Protection”, “Free Circulation of Goods”, “Food Safety”, “Financial Services”, “Standardization”, “Structural Funds and the Cohesion Policy”, “Transports”, “Energy” and two round tables with the producers and processors in the food industry. The workshops took place in Bucharest, Zalau and Baia Mare and enjoyed the presence of over 1600 participants.
A CD was issued as information support. It contains information for the business environment, structured on fields: “Public Acquisitions”, “Agriculture and Rural Development”, “State Aid and Competition”, “Results of the Negotiations for each Chapter”, “Fiscal Code”, “Accession Costs and Benefits”, “Intellectual and Industrial Property Rights”, “Energy”, “Financing from EU Funds”, “Customs Legislation”, “The New Approach and the Global Approach”, “Entry to the European market”, “Environment Protection”, “Social Protection”, “The Role of the SMEs within the Romanian Economy”, “Product Safety and the Responsibilities of the Producers”, “Financial Services”, “Food Safety”, “Quality Standards”, “Transports”, “General Studies”, “Information Sources”, “Government Strategy for SME Development during 2004-2008”, “Transpositions of the EU Directives”, “Accession Treaty”. Over 1400 CDs with information material were distributed during the organized meetings.